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Wednesday, June 20, 2012

Selling Cookies

I've decided to go for it.  Selling cookies that is.

So far, I've only made cookies for family and friends.  I knew that I'd eventually want to start selling, but there's so much to be done to get started.

I need a commercial kitchen to bake out of.  I've got that.

I need a license from the health department.  That's in the works.

I need a website to show my cookies and prices.  This is the major problem.  I just don't know how to price!  Well, I know the prices I want, I just don't know how to clearly get that across to potential customers.

Do I charge by the platter - small, medium, and large?

Do I charge by individual cookie?

I've seen it done both ways.  (I've actually had it both ways on my website already!  First I had individual prices (per 6 cookies), now I've changed it to per platter.  Now I don't know!)

I prefer to show the price of each individual design and allow people to "build" their own platter.  Then there's the question - State the price per individual cookie, the price per 6 cookies, the price per dozen?  Oy.

If I just show the prices per platter, won't people want to make changes to it?  Like add a few extra cookies, or different designs, or something?  I would think so.

I'm thinking about a combo plan.  I can show actual platters and their prices.  I can also show individual designs and their prices for those that aren't interested in any of the platters as they are.

Will I confuse them? I want it to be clear, make it easy, and not scare them away with the prices.

Is there anyone with advice from me - either as a buyer or a cookie seller?  Here's my new website.

I just started a facebook business page.  I'd be thrilled if you followed me there.  I posed the question on my wall about suggestions for my website.  I'd love to hear your thoughts either here or there.

Thank you!!

Oh, and before I go. . .  I made these cookies last weekend. Can you spot the ridiculous mistake that I made? I need a do-over!





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3 comments:

  1. Hi! The small treat company that I bake for sells by the dozen, with a one dozen minimum order for regular decorated cookies, 1/2 dozen minimum order for photo cookies. And then each additional cookie is $X. We quote by the dozen "starting at $X/dozen," but they get a personalized quote for larger cookies, more decoration/personalization, special packaging, etc., just in case it costs more. Good luck to you.. your cookies will sell like hotcakes they're so beautiful!

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  2. did you forget the legs on the crabs? so funny... I recently forgot one arm on ninja cookies. luckily they were just for my kids and not a paid order. My kids loved them though and said that they were so tough they didn't need two arms to kick butt! :)

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  3. Thank you so much Maria! That was very helpful!

    Ha! Ha! Yes, I forgot the crab legs on that ONE cookie, that one that happens to be front and center. How could I have not noticed that?!

    The ninja story is awesome! :)

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